Those are big wins for TextNow.Īs TextNow moves more users towards in app milestones, it can increase the number of users converting to paid subscriptions. In terms of day 15 retention, there was a five percent lift in the number of Android users and a four percent lift in the number of iOS users who returned to the app. Put in perspective, these lifecycle campaigns had a significant cumulative impact on retention. That translated to a 3 percent lift in day seven retention, as the result of the push notification. – The third campaign converted 79 percent of users. That’s a 1.2 percent lift in the number of users who sent a message, as the result of the push notification. – The second campaign converted 44 percent of users. ![]() ![]() That’s a 3.7 percent lift in users who initiated a phone call, as the result of the push notification. – The first campaign converted 25 percent of users. With these three lifecycle campaigns, TextNow saw outstanding results:
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